Website hosting is not the sexiest of topics when discussing how to build an effective website, but it is the most vital thing there is.
After all, it doesn’t matter what kind of designs, functions, or features that you may have. Without a place to host your website, it will never make it online.
But choosing between the plethora of hosts can feel like a tall task. What is the difference between this one and the next? Are their perks really everything that they say they are?
But choosing a web provider doesn’t have to be that difficult. Here is why hosting a WordPress website through WP Engine can be the right move for your business.
Great Customer Service
Whenever you are deciding on website hosting for your startup business, it is crucial that customer service be readily available. There are plenty of websites out there that have little in the way of customer service and it shows in their retention numbers.
A website that has lackluster customer service is more often than not going to fall by the wayside. Consumers will become frustrated when they feel like their needs are not being met and will ultimately go elsewhere.
But those websites that have exceptional customer service are likely going to be the ones that attract repeat customers. Give your website a leg up on the competition by implementing website hosting that features exceptional customer service.
Daily Backups
Despite the advancements in technology, things can still go wrong from time to time. Ideally, those issues are the ones that can be resolved quickly and have minimal impact on the business at large.
Unfortunately, that is not always the case. There are some issues that can even result in downtime for the website. Depending on what your business model is, that can be catastrophic.
Being down for any period of time is simply not ideal no matter the website.
But with daily website backups, there is a failsafe in place. When something goes wrong, you can restore to the previous backup at a moment’s notice.
That means going back to a point in time where everything was confirmed to be working the way that it is supposed to work.
Don’t overlook the importance of a daily backup on a website hosting. Being able to reference a backup can mean the difference between getting right back up and working and being stuck with downtimes that drag down business. Backups are your business website’s best friend.
Threat-Detection
Any business – whether it is subscription-based, sales-based, or service-based – faces the constant threat of compromise from attackers online. As technology has progressed, so too have the potential threats that websites face.
This is why having the right defenses in place can be so invaluable to not only your website, but your business as a whole. WP engine offers real-time threat detection services so that you can stay on top of any potential threats as they emerge.
Being able to recognize a potential threat even before it can take root can make a world of difference for your website. It can even mean the difference between taking on that threat and seeing your website have to go down for service.
When it comes to the safety of your website, having all the tools available to you as is possible can make a world of difference. With WP engine, you can ensure that there are no threats that will slip by unnoticed, doing untold amounts of damage before even being found.
Customized Plans
Part of website hosting is ensuring that you can get a plan that works precisely for your needs. There are a ton of plans out there that have services included that really aren’t very helpful or that you won’t want to have.
So, that means being given access to customized plans that suit your business and your business alone. Working with WP engine means that you get the plan that is meant for you and not some other plan. It means getting the features that benefit your business the most and not a litany of features that you could take or leave.
It also means finding the right price for your business. For many startups, that initial overhead budget is down to the penny. When you can’t afford to pay for a plan that has a lot of unnecessary bells and whistles, having access to a customized plan can make all the difference in the world.
Besides, you won’t have to spend nearly as much time worrying about how much you are spending on hosting, which can mean your attention going to the more important areas of the business.
Staging Area
Being able to map out the look of your website is crucial. But being able to see it live and in action is another thing entirely. But if you feel like your website isn’t ready, the last thing that you want to do is push it live.
Having a staging area available on your website hosting server can be invaluable to the overall design of your website. It means seeing things as they would look live without the end user seeing it. That can mean less downtime as you tweak aspects of the design and ensure that things come out perfectly when you are done.
It can mean the difference between little things being wrong and everything being absolutely perfect for your website.
