One of the most effective forms of online marketing is email marketing, and Klaviyo is one of the email marketing platforms for online businesses. Since email marketing is such an integral part of e-commerce and in-person businesses alike, it is important that your email marketing campaign is high-quality and unique, as it has to stand out among the oversaturated crowd. An application such as Klaviyo can help you create the email marketing campaign that your business needs.
The Email Marketing Perks of Klaviyo
Klaviyo is an email marketing tool that contains all of the necessary moving parts you need to create a successful email campaign. Klaviyo opens up new means of communication between your audience and your business. It also allows you to create your own custom email template for consistency and brand image within your email marketing campaign.
Klaviyo is made up of tools that make your life easier and help upgrade your email marketing campaign. There are aspects, such as beautiful message templates and a drag-and-drop email creator, that are primarily there to make things easier and faster for you.
If you would like a more advanced way of kickstarting or boosting your email marketing campaign, Klaviyo has a variety of automation tools with your name on them. You can set automatic messages in response to clients leaving a full shopping cart.
Klaviyo also allows you to understand your audience better than ever before. The application makes it easy for you to categorize your customers based on their behaviors, creating the opportunity for personalized recommendations and target-specific messages.
Another great aspect of Klaviyo is how it integrates Facebook custom audiences into your email marketing campaign in order to create a campaign that goes across platforms and utilizes the full extent of the information available to you.
Downsides of Email Marketing with Klaviyo
The biggest and most obvious downside to this email marketing tool is its price tag. While this will not be a problem for larger companies with bigger budgets, self-starters and smaller businesses may not be able to afford Klaviyo despite how helpful it may be. However, the pricing depends on how many contacts your business has, so a smaller business with less contacts may actually be able to afford Klaviyo. If you have under 250 contacts and are sending less than 500 emails (for now), then Klaviyo is free!
The only other downside to Klaviyo can also be a feature, depending on how you look at it. Because of how extensive Klaviyo and its features are, it can be intimidating and/or confusing for web design beginners. However, this is not an issue with regular webpage creators.
Best Email Marketing Tools within Klaviyo
There are a few features of Klaviyo that definitely deserve their own spotlights and warrant more of a deep dive into the functionality of said feature on your website.
Contact Manager and Forms: The Contact Manager and Forms feature of Klaviyo, while basic, is very important to every e-commerce store. It is imperative that all e-commerce stores have the ability to collect their customers’ emails and other personal information in order to create a full customer profile. Klaviyo has a variety of different forms available for your use. Klaviyo also allows you to see your customer profiles with information such as who is a VIP, which customers have read your emails, and which customers have clicked on the links you have provided within your emails.
App Template Editor: This is one of the easiest to use features of Klaviyo as it utilizes a drag-and-drop user interface. It allows you to customize the email template that you end up using to create your unique brand image with easy to understand block elements and e-commerce integration!
Social Media Marketing: Social media marketing is likely the only thing that you could strongly argue is more important to a business or e-commerce shop than email marketing. With Klaviyo, you can do both social media marketing and email campaign marketing with ease. Klaviyo incorporates a Facebook advertising tool that organizes your followers to identify potential customers you can target with a Facebook ad campaign. You can also like all of your social media pages in your emails through Klaviyo with ease; they ask during the set process!
List Segmentation: List Segmentation is one of the arguably best features of Klaviyo and can be applied to practically any e-commerce online store on the web. List Segmentation allows you to view in clear and organized detail which of your customers interact with your emails and which are ignoring them. This can give you insight into which demographics you are reaching and which you are not. You are also able to create custom lists for specific customer actions on the websites and specific purchasing patterns.
The customizability of lists means that they can be as complicated or as simple as you please. Klaviyo will even let you know which customers they have calculated to be most likely to be repeat customers, which gives you a specific target to focus on!
Autoresponders: Auto responding and triggered automation emails are one of the best features of Klaviyo. Triggered automatic emails are referred to as “flows” by Klaviyo and can be created in real time as customers take actions you deem worthy of an automatic “flow” response message.
Automated emails can also be more directly based on the e-commerce side of things. For example, if a customer leaves your webpage with a full shopping cart but does not buy anything, an automatic message could be sent reminding them of all the products and goodies waiting for them on your site. This is a great tool for turning potential leads into customers and retaining customers.
Image Hosting: Klaviyo comes with its own image library! This means that you can choose Klaviyo’s images or upload images from your own image library. Either way, you will be spending less money on stock photos. Plus, Klaviyo stores and hosts all of the images itself!
Template Selection: The Klaviyo Template Selection makes creating your own email design easier than ever! Klaviyo makes beautiful, engaging designs accessible to those without the ability to code or any talent in graphic design. And a custom email template should not be overlooked! A pleasing aesthetic can communicate information about your brand to your customer, strengthening your brand’s image and reputation as well as encouraging customers to trust your company.
Klaviyo: The Email Marketing Platform for Online Businesses
One of the most effective forms of online marketing is email marketing, and Klaviyo is one of the email marketing platforms for online businesses.
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