In the wake of Black Friday, Cyber Monday has become an event.
But for websites of all kinds, the Cyber Monday sale event can mean more difficulties standing out and garnering the sales that they need to be successful. However, website owners can benefit from freelance work tremendously during the holiday rush by outsourcing some of the work for a tactical advantage. Allow me to explain.
All it takes is finding the right freelancer to make a difference. Thankfully, there are more than a few areas in which a freelancer can become beneficial. Here are the areas in which hiring a freelancer can wind up benefiting not only your website, but your business at large:
Advertising
Getting your website out there so that it stands out among the Cyber Monday deals is crucial. But how can you develop effective advertising in a time where everyone is trying to stand out from one another?
That is where the right freelance hire can be a game changer. Whether it is sponsored advertisements, press releases, or something else entirely, the right professional will know what path to take.
They have the experience with market research, the industry connections, and the ability to collaborate with influencers, designers, and marketers to create ads that benefit your company.
There is even a way to measure the return on investment for your advertising dollar. Monitoring your campaign can give you a full-scale impact report. But it all starts by working with a professional who can get the ball rolling and ensure that your marketing campaign has strength.
E-Commerce Management
Perhaps one of the most important areas of any website during the holidays is in managing e-commerce. Your customers need to be able to check out with their purchases on Cyber Monday and any snags could send them running elsewhere.
Any retail brand will likely have a lineup of new products and (hopefully) have hundreds of sales in a short period of time. The right freelance hire can help ensure that your e-commerce platform is up to snuff when things start to get busy.
After all, the last thing that any business wants is to have their e-commerce system lag or go down when it is needed most. Having a professional to help prepare for the onslaught is key. It can mean offering customer support, fulfilling orders, getting new products uploaded, and general management of your online store.
All of these factors can play a crucial role in getting your business running smoothly and ensuring that you have the tools needed to enjoy a successful holiday run.
Marketing
No matter what your business model is – a product or service – one of the most crucial aspects to making it a successful model is through marketing. How you promote yourself is vital to making your business something that the consumer thinks about.
There are more than a few ways to successfully appeal to shoppers when big holiday sales events such as these pop up. The key is to have an effective campaign that puts those sales and products right in the mind’s eye of the consumer.
That, more often than not, means having an effective email campaign. But these can take weeks and sometimes even months to plan out. Having the right freelancer in place means creating email marketing, creative content, analyzing the data, and even working to ensure that SEO is as good as it can be.
All of these are effective portions of a good marketing campaign. The goal should be to compel consumers to click that call-to-action button. Without a good marketing campaign, it can mean a disastrous holiday season for just about any company.
Good ol' Social Media
Part of any effective marketing campaign is a good social media campaign. Like it or not, social media is one of the most effective ways of reaching a target audience these days. Even better, it can provide a cost-effective method of doing so.
Studies from 2018 show that social media marketing accounted for a whopping $27 billion. Moreover, some companies committed 25% of their annual marketing budget to social media campaigns for just Black Friday and Cyber Monday.
That is because social media offers a unique advantage that most other marketing campaigns don’t: direct interaction with the consumer. When you can deliver product information right to the consumer, you can reach them directly.
A freelancer who has social media management experience can take the data from interactions and other previous campaigns and tailor them into something that can effectively reach the consumer during the most important times of the year.
Web Design
The vast majority of users are looking for websites that are fast and easy to use. While those are definitely essentials, it also helps to have a website that is catchy to the eye. But creating that can be difficult without the right help.
A web-design freelancer can help with all of that. They not only have outstanding web building skills – using CSS, Python, and JavaScript – but more often than not they also have excellent design skills through the Adobe Suite.
At the end of the day, your website is often the first impression that a consumer gets of your business. Making it a great one means having the right freelancer to take on the job. With the right design and user experience, you will not only generate a lot of new sales come holiday time, but a lot of repeat sales that businesses would kill for.
