No matter what industry or business you’re in, it takes a lot to get noticed on the Internet. But at the same time, people turn to the web and social media more than any other source to find businesses like yours. User ratings and reviews from past customers and clients are one of the best ways to boost traffic and increase sales. Elfsight can help.
Without a doubt, you take pride in your business and have confidence in the products or services you provide, and that is reflected in the reviews that satisfied clients and customers have left. But those reviews are in different places on many platforms. What’s more, not everyone leaves a review because it can be difficult to know where to do so.
Enter Elfsight. Elfsight is a reviews widget that allows businesses to harness the power of online reviews by scouring the web and making them available in one place. Let’s take a closer look at the services they provide and why it’s a great choice for your business website.
What Is a Reviews Widget and does Elfsight as one?
A reviews widget like Elfsight helps manage your online reviews that are posted in a variety of places. It links reviews for your business directly back to your business’s official page(s) to ensure accurate information is available across a variety of platforms. It also allows you to respond to reviews and customers faster and engage with them on a deeper level.
Have you ever visited a website for a service (plumber, catering company), product (furniture store, clothing brand), restaurant, hotel, or any number of other businesses, and noticed that they have reviews from all sorts of places compiled in one place on their website? If so, they’re probably using a reviews widget.
Elfsight works with more than 20 sites where clients and customers leave reviews, including well-known review sources such as Google, Facebook, Amazon, and Yelp, and lesser known places such as Etsy, Booking.com, OpenTable, and many more.
Elfsight is a widget, meaning that it does not work through coding, which makes it even simpler to use. It takes less than one minute to install and start using, it is supported by 99.9% of websites, and proudly boasts a 97% customer/user satisfaction rating. It’s a no-brainer!
What Kinds of Businesses Use Elfsight?
All kinds of businesses use Elfsight! As of this writing, there are more than 305,000 customers using Elfsight to boost their online presence and credibility. If you rely on customer reviews in any capacity (and almost all businesses do), you can use Elfsight.
Let’s take a closer look at how it works and a few specific ways that it can help.
Maximize SEO
SEO (Search Engine Optimization) is one of the best ways to drive more traffic to your website by making it appear higher in a search engine search, such as Google. Think about it: how often do you proceed to the second page of Google for search results? Getting your business to appear higher in searches is crucially important.
Simply put, customer reviews are content. Besides the overall message itself, reviews contain keywords. The more times that a keyword is found by Google, the higher likelihood there is that the site will come up higher in a search.
Harness the content created by your reviewers by compiling all of their content in the one place that you most need people to see it—your website.
Increase Credibility
The best way to increase your business’s credibility is by letting your unbiased customers talk to each other, and the best way to do that is through reviews. Businesses spend a lot of time trying to engage with customers on social media, and that’s great. But social media posts are fleeting; reviews remain and contribute to your overall star rating indefinitely.
Now that your SEO is improved and you’re seeing more traffic on your site, your potential clients can rely on past customers to tell them everything they need to know. You already know that your reviews are overwhelmingly positive, but now others can, too.
Respond and Engage
Elfsight allows business owners or managers to easily engage with people who review their products and services. In the impersonal world of the Internet, people love receiving immediate and personal responses to their feedback. You can quickly thank them for their good review and express pleasure at their positive experience.
On the other hand, you can also quickly address negative reviews, and attempt to make someone’s poor experience right. Responding to negative reviews can also show potential clients that you care about their experience and will be accommodating when something goes wrong.
Save Time (and Money)
Even if you have someone on staff full time who manages your social media and web page (and if you do, you’re lucky), they can spend (or waste, depending how you look at it) hours every week visiting every review site to read and respond to customer reviews. What’s more, they’ll likely have to create profiles and/or login accounts on each of these platforms, which is a huge hassle to manage (not to mention entails a lot of risk, since they’ll each have to represent your brand).
Even if they or you do this, response time is sure to lag, allowing negative reviews to stand and be seen with no response for days at a time. What’s more, you’re sure to miss a few at least every once in a while.
By using a reviews widget, this process is streamlined. Since time is money, you or your marketing staff can use that time in endeavors that create new opportunities and reach a wider audience.
