If you are a Small Business Owner, you need to read this article!
When you operate a business, you already know how important it is to have a website and social media presence. But if you’re on a budget, how are you supposed to concentrate on these and other ways to market your business without going broke?
Fortunately, companies such as Bluehost offer great small business marketing services but don’t charge a fortune to get the job done. To succeed in your business, you need an up-to-date website and numerous social media pages so that customers never forget about you. These things also help draw in new customers on a regular basis, so they are crucial to all types of businesses.
If you’re wondering what specific services Bluehost offers, here are the main ones that make small business marketing more effective:
1. A Fully Functional Website
More and more potential customers claim they visit a business’s website before they contact them by phone or email. The fact that this is what they do first tells you a lot about how important a website is to your business.
A good website looks good, provides a lot of valuable information, and has all of your contact information clearly displayed. Most of a potential customer’s questions should be answered on your website, which means it has to be continuously updated.
Companies that provide this service will monitor your website regularly so that it always looks its best and is working properly 24/7. They’ll write informational blogs, make sure there are no broken links on the site, and add certain keywords so that your site pops up on search engine results within the first page or two.
All of these things need professionals to do the job right, which is why it’s important that you find the right company to provide these services.
2. Top-Notch SEO Services
Search engine optimization (SEO) services have to do with how quickly your site pops up when someone is conducting a search on a particular browser for your products or services.
You want your website to appear on the first page or two of the results, but you normally cannot perform this service on your own.
Companies such as Bluehost have experts on staff who will review your site and make sure it comes up on any search results list, making it much easier for potential customers to find you.
How do they do this? By making sure certain keywords are present in the site, which is a small business marketing trick that increases the odds that your site will appear whenever people are searching for something you provide.
Determining the right keywords can be complex, but it is much simpler with the right company.
3. Pay-Per-Click Services
Pay-per-click (PPC) ads pop up on people’s screens, and you are only charged for the ad when someone clicks on it and goes to your website.
With Bluehost, you are in control of your PPC campaign, which means you control how often your ads run and where they will run, and everything is coordinated based on your business goals, needs, and of course, your budget.
PPC campaigns are very effective, and companies such as Bluehost will design the perfect campaign that is personalized to your particular product or service. These are effective and relatively inexpensive campaigns that you can use at any time as an addition to the other items on your small business marketing plan.
PPC campaigns are the perfect complement to the other services provided by Bluehost and which all businesses will find valuable.
4. Website Migration
Website migration is yet another service provided by Bluehost, and just like all of their other services, they can make it very simple for you. They offer a free version that accommodates one website, and a paid version that accommodates up to five websites.
You also get one-on-one consultation services so that all of the details are worked out for the migration to go exactly as planned in the end.
Best of all, they work closely with you so that your part in the process is very simple and fast. In other words, they do all of the hard work for you so that you can concentrate on other things. Their prices are also reasonable, and the process is neither complex nor time-consuming on your part.
Bluehost: Efficient Small Business Marketing Plans Made Just for You
As you can see, Bluehost offers all of the services you’ll need for your business to be a success. They can provide you with one or all of these services without breaking your budget.
The best part is, you don’t have to have a lot of knowledge yourself when it comes to these services. Indeed, they have the expertise you need to get the job done right every time.