Making marketing videos is hard, but you can hire help.
Your digital marketing plans should include a variety of tools, including email marketing, SMS marketing, and of course, creating the perfect marketing video so that your efforts can include a personalized way to reach your customers.
Existing and potential customers want to feel like more than just a number, so anything you can do to reach them in a more personalized way is a good thing. Companies such as Fiverr and others are great places to find experts in making these videos, so if you can’t do them yourself, you can hire someone who can.
What Works and What Doesn’t Work?
If you view videos for various businesses on sites such as YouTube, you can get a much better idea of what works and what doesn’t work. Your own marketing video should be professional and chock full of valuable information for the customer, and it has to be visually and aesthetically appealing.
If it jumps out at the customers and grabs their attention, they are more likely to remember your product or service and to remember your video. There are tons of videos on YouTube, but once you know the do’s and don’ts of making the perfect video, it won’t be difficult to make yours stand out among the rest.
Most successful marketing videos provide the viewers with something valuable while at the same time include a subtle marketing message that makes the viewer want to learn more about the product or service mentioned in the video. Even if you decide to work with a freelancer found on Fiverr or a similar site, it’s still good to learn the components of a successful video so you can make sure they’re all included in your own video. Below are five components you should always look for.
Make Sure the Intro Grabs Their Attention
You have to convey your idea within three to five seconds, and the idea has to be a good one. Always start with a video title or a short scene that lets the viewers know what they’re about to learn and view. It may sound like a difficult task, but this is why a lot of businesses get professional help for all of their videos.
The key is to take the first few seconds of the video and make it amazing so that viewers don’t lose interest. If you don’t draw them in immediately, they’ll simply move onto the next video.
Make Sure Your Marketing Video Shows Your Logo
If you include your logo in your video, viewers will recognize it in future videos. To make it more memorable, include your branded logo in an animated, colorful scene that is difficult for them to forget.
When we say “logo,” this means either the name of your channel or a corporate logo image – anything that identifies your business and helps the viewer remember you for the next time. Make sure you place the logo on every single video you produce.
Always Include a Call to Action (CTA)
Every memorable marketing video should have a specific purpose and should include something at the very end that makes viewers want to click on something or do something else to keep them interested a little longer.
Ask them to subscribe, share, download something, or click on a link. If you hire a freelancer from sites such as Fiverr, you can get some help with the content and design of your CTA so that you can increase the odds of keeping the viewers interested longer.
Choose the Right Background Music: Fiverr Can Help
Once again, you can hire a freelancer on sites such as Fiverr if you’re trying to find someone who can make sure the music on your video is just right.
This site has tons of experts who know just how to put words and music together so that your video not only looks and sounds great but also does what you intended it to do when you got started
Always Expose the Viewer to Other Videos and a Subscribe Link
In addition to your CTA, your marketing video should have two things at the end: a simple way for the viewer to watch even more of your videos, and a link that allows them to subscribe to your YouTube channel.
This is crucial because regardless of how much fun it is for them to watch your video, its main purpose is still to draw in more customers on a regular basis. You should take advantage of every opportunity to do just that.
Whether you hire a professional on Fiverr or develop the marketing video yourself, it’s important that it comes out professional-looking, be filled with valuable information, and not be so long that it loses their attention. There are other tips you should follow to create a great video for your marketing endeavors, but these five are a perfect way to get started.