For this article, we are going to use Klaviyo Email Marketing Platform as an example (because that’s what we use the most) but this applies to any email; marketing tool like MailChimp, Constant Contact, etc.
If you have a website that sells your products, you already know how important a good email subscription list is and an email marketing platform. When you decide to keep up with your customers by sending them regular emails about special offers and sales, this is yet another tool you can use to increase sales.
In fact, a good email marketing program is a must if you want to establish a relationship with your buyers and turn them into long-term customers. And programs such as Klaviyo can help make that task much easier.
Getting Started with Segmentation
Segmentation is a great tool because it essentially classifies all of your users into certain categories, making it much easier for you to reach just the customers you want to reach with your next mailout.
There are different ways you can segment your list, including by:
- Their past purchases and buying cycle
- Their loyalty, i.e., the ones who really want to hear from you
- Demographics such as age, gender, geography, etc.
- The newbies who are unfamiliar with your products.
- Subscribers on a daily, weekly, or monthly basis
Just why is this important? They’ve already given you their email addresses and permission to send them emails; now, it’s super important that you provide them with the content they want. Segmentation may take a while, but it’s worth it in the end because it makes for a good ROI.
Email Marketing with Tools Such as Klaviyo: How to Do it Right
Your email marketing program is crucial to getting more business and increasing your bottom line, and Klaviyo is there to help you put it in place and get your program started. That being said, there are still things you can do to make sure that your email program produces the very best results.
These include the following tips:
Always send out emails welcoming the newbies. First impressions are everything, and don’t forget to personalize it so that it sounds as if it was written just for that recipient.
Execute campaigns to win back customers. People who have already purchased from you are 12 times more likely to buy from you in the future, so they’re worth sending emails to.
Make sure that your emails are personalized. If possible, use their first name in the subject line and the body of the email. Using questions is also very effective.
Send out coupons that are a limited-time offer. If you don’t set a short expiration date, customers will forget about it and never use it.
Send emails to people who abandoned their online cart and didn’t buy anything. This is one of the most effective ways to conduct an email marketing
Make sure that your subject line gets a lot of attention. If the subject line isn’t perfect, they’ll scroll right through it. Spend time on it to get the very best subject line in the end.
A/B test your emails. Sending different emails to two different groups will give you a chance to determine which email is the most effective one.
Always put links in your email, especially social media links and share links. If your subscribers share the newsletter with their friends, your mailing list will grow.
Send product launch emails that get the readers excited. Make it sound like this new product is something that no other person has. Use trigger words to make the product exciting.
Always automate your campaigns. The average subscriber gets hundreds of commercial emails on a regular basis. When you automate, the emails will stand out better to your readers.
Always end with a call to action (CTA). This should be at the end of each email and should encourage the reader to click through to your website and look at your products.
Klaviyo can help you with all of these techniques and more. Nearly 70 brands move to Klaviyo every single day, so if you’re an e-commerce retail store or marketer, this is the tool you need for all of your email marketing campaigns.
More Than the Basics
The thing about Klaviyo is that it does more than just help you create and execute the perfect email marketing campaign. With Klaviyo, you can send bulk SMS campaigns that are personalized and automated, and it is this personalization that sets the company apart from all of the others.
They offer personalized emails that don’t just say, “hi, (customer name).” The emails sound as if they were created just for that person, and you always get easy ways to send out recurring newsletters, promotional one-off blasts, and so much more.
Klaviyo is also a very affordable tool for your email marketing campaigns, and you can choose email only, SMS only, or both. You can get a free version and a free trial in case you want to just try it out first, and since their plans start at around $20 per month, it’s perfect even for small businesses because it won’t break your budget. If you’re curious about how Klaviyo works, check out their website for additional details.
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