Close to 60 million people in the United States work as freelancers. With millions of potential competitors, focusing on your brand allows you to stand out and win more clients. Branding is an important part of building a successful career as a freelancer and Envato Elements can help.
Envato Elements is a subscription-based service that gives you access to millions of digital assets. You pay a single recurring fee to access over 1,500 WordPress themes, 4,500 fonts, and tens of thousands of beautifully designed graphics.
So, how do you get started? Use the following tips to rebrand yourself with Envato Elements.
1. Redesign Your Freelancer Website
Your website is the first place to start using the resources available from Envato Elements. Update your website to create a more professional image with potential clients.
Your website is your most important branding tool. It helps connect your marketing campaigns and attract more interest in your freelance services.
If you want to take full advantage of everything that Envato has to offer, consider building your website with WordPress.
Your subscription includes access to premium WordPress themes and a plugin that allows you to easily integrate content from Envato. You can quickly browse for relevant images to insert into your web pages and blog posts.
Envato also has thousands of graphics, web templates, add-ons, fonts, and code snippets for customizing your website. If you decide not to use WordPress, you can still choose from over 4,000 original HTML templates featuring responsive designs and sleek layouts.
2. Use Consistent Branding on Social Media Profiles
Along with updating your website, update your social media profiles. You should maintain consistent branding across all online channels, including social media platforms such as Facebook and Twitter.
The stock images and original fonts that you use on your website should also appear in your social media content and profiles. Sticking to the same look and feel across all channels boosts brand awareness, recognition, and trust.
3. Create New Video Content
Video content is a great way to increase traffic and conversion rates on your website. Over 86% of marketers use video as a marketing tool. Embedding a video introducing yourself and your freelancer services can have more of an impact on future clients. You can make a stronger impression, as visitors to your site will feel like they are getting to know you.
Video content also helps people retain more information. The people that view your videos are more likely to remember the key points that you make compared to reading the same information in text format.
4. Produce a Variety of Types of Videos
As a freelancer, you benefit from a variety of types of videos. You may create introductory videos where you introduce people to your freelance services. You can also use video testimonials or case studies to help clients understand the value of choosing you over other freelancers.
With Envato, you can browse a wide range of digital assets for enhancing the quality of your videos. For example, you can add professionally produced audio tracks and stock footage to your videos.
Instead of grainy amateur footage, Envato Elements includes HD video shot by professionals. You can also use high-quality background music to help hold the attention of your audience.
5. Use Envato Elements to Create Pitch Decks
PowerPoint presentations offer another way to convert more leads into new clients. You can also easily embed a PowerPoint deck on your website. As with video content, your PowerPoint decks will also benefit from the resources available through an Envato subscription.
Envato Elements include access to professional and customizable PowerPoint templates. You can choose from over 6,500 templates intended specifically for “pitch decks”. The templates include built-in slide transitions, effects, and drag-and-drop images for creating an appealing presentation.
Along with PowerPoint, Envato provides a wide selection of templates and slides for use with Google Slides and Keynote. You can choose the platform that you are most familiar with and use it to create effective presentations.
6. Keep Your Pitch Deck Short
No matter the platform, your pitch deck should contain a brief overview of why clients should choose your freelancer services. Effective pitches are short and straightforward. They help highlight your main strengths and unique selling points, such as your experience or versatility.
Most pitch decks start with a short introduction that clearly explains the freelance work that you offer. You should then present a problem that your target audience faces and explain how your services provide a solution.
Instead of creating a bloated presentation with long lists of information, stick to the most important points that you want to make. You can link to supplemental content, such as your portfolio or case studies, rather than adding more slides to your pitch deck.
You should also use images to break up the text content on each slide. After choosing a presentation template from Envato Elements, browse the millions of stock images that you can drag and drop into your slides.
7. Update Your Emails to Keep Clients Engaged
Email marketing campaigns help you keep clients engaged and interested in your services. Emails are also often used for marketing funnels. However, the average person receives over 100 emails per day.
Using HTML emails can help your messages stand out, which is where Envato comes in. You can use the digital assets available with your subscription to create more engaging emails.
Many email marketing platforms and email servers make it easy to include HTML emails. If you know the basics of HTML and CSS, you can easily create more visually appealing emails with stock images and original fonts from Envato Elements.
HTML emails tend to provide higher conversion rates and a better return on your email marketing efforts. Compared to plain-text emails, HTML emails are often easier to read, more mobile-friendly, and increase the open rates of your emails.
8. Save Time and Energy with Professional Email Templates
Instead of creating an HTML email from scratch, you can also choose from hundreds of premade templates. The templates are responsive and fully customizable. You simply need to choose the template that best matches your brand as a freelancer.
Many of the templates are also compatible with other marketing platforms, such as MailChimp and Campaign Monitor. Remember to include tracking data in the emails to monitor the success of your email campaign.